Become a World Coffee Ambassador for the World Barista Championships Dublin 2016

26 February 2015

Pete Williams-WBC 2014

Become a World of Coffee Ambassador

And Welcome Thousands of Visitors in 2016

 WORLD OF COFFEE, Europe’s biggest and most exciting coffee event, is coming to Dublin in June 2016 and will attract up to 10,000 coffee professionals from over 100 countries around the world to the city for a four-day celebration of coffee.

 The show, which is organised by Speciality Coffee Association of Europe (SCAE), will include the prestigious World Barista Championship 2016 along with a 10,000sq.ft exhibition featuring the international coffee community’s top suppliers, plus conferences, seminars, educational programmes and fringe events.

In preparation for the event at the RDS, Dublin on 22-25 June 2016, SCAE Ireland is launching an innovative new programme to shine a spotlight on Dublin’s best coffee providers. The new World of Coffee Ambassadors’ Club will feature the top 100 cafés, restaurants, hotels and bars serving coffee in the capital, and support them through a range of training and marketing initiatives.

Become a World of Coffee Ambassador

With the support of DublinTown, SCAE Ireland is calling on hospitality operators across Dublin to apply to become a World of Coffee Ambassador and help promote coffee excellence in the city.

Successful applicants will be invited to attend a conference on 24 March 2015 and will receive two off-site training days, a one-to-one on-site training session plus three on-site audits completed by an independent auditor. Training packs will also be provided to help educate additional team members in participating outlets.

Introducing Your Business to the World

The 100 businesses taking part in the programme will be promoted in a World of Coffee 2016 booklet and mobile app which will showcase the city’s best coffee locations. The booklet will be distributed to all visitors at the show and also circulated nationwide through media partners.

Additional World of Coffee Ambassadors’ Club benefits include free SCAE membership, discounted SCAE Coffee Diploma System (CDS) courses and free tickets to the Nordic World of Coffee 2015 which will take place in Gothenburg, Sweden this 16-18 June.

 Open for Entry

Cafés, restaurants, hotels and bars within the Dublin City Business Improvement District can apply to join the World of Coffee Ambassadors’ Club at and from 9am on Friday, 27 February 2015. Entry is open to all cafés, restaurants, hotels and pubs the district, including those who are not members of DublinTown.


The Ambassadors’ Club will comprise 29 cafés, 41 restaurants, 23 pubs and seven hotels and business owners may enter one outlet per category. Please note, membership is limited to 100 participants and places will be allocated on a first come, first served basis so early entry is advised.


For further details about the World of Coffee Ambassadors’ Club and World of Coffee Dublin 2016 please visit or






About World of Coffee

World of Coffee is Europe’s greatest coffee gathering and one of the world’s pre-eminent coffee events, bringing thousands of coffee professionals and enthusiasts from around the world together to network, share ideas, learn about latest trends, compete in major championships and source new products and equipment. The event moves to a different European city each year. In 2015 the Nordic World of Coffee will be held at the Swedish Exhibition & Congress Centre, Gothenburg on 16-18 June and in 2016, World of Coffee Dublin will take place on 22-25 June in the RDS, Dublin 4.


World of Coffee is owned and organised by the Speciality Coffee Association of Europe (SCAE), the membership association for the speciality coffee industry that represents the interests of 2,800 members in 90 countries around the world. With 30 National Chapters actively engaged in promoting coffee excellence at ground level, SCAE represents the heart of the coffee community.


For more information, visit To learn more about SCAE, please visit