What is the secret of media success when you are running a restaurant?
How do you get your story across in an engaging and interesting way?
And why do some restaurants make the news and others fade into obscurity?
This one-day course has been designed to equip you with the necessary skills and technology to effectively communicate your restaurant through the media on a small budget. Book today!
The training will start by helping you to define what is unique about your restaurant, and how to define your communications objectives. You will learn how to identify and communicate with your target audience. We will look at how best to prepare a media list and how write an effective media release, as well as examine the dos and don’ts of talking to journalists.
We will examine case studies of restaurant that know how to use the media to successfully communicate their credentials to their target audience. In particular, we will talk about being creative and original when devising a media strategy.
Target Audience: This training course is suitable for people who want to maximise their profile in the Irish market by generating increased publicity for their organisation through traditional and online public relations, and marketing.
Course Content: Have you ever seen a positive item about a restaurant on television, or in a newspaper, and wondered how to get free media coverage for your own event?
The course will cover:
• How the media works in Ireland.
• How set the communications objectives for your restaurant.
• How to organise a PR campaign.
• How to write a great press release.
• How to prepare a media list and send a media release at the right time.
• How to create great picture and how to use them.
• How to contact the media and get them interested in your restaurant.
• How to be creative when approaching the media.
• How to integrate social media into your PR plan.
Date: Thursday 3rd March
Location: Buswells Hotel, Molesworth Street, Dublin 2
Time: 9.30am – 5pm
Cost: €225 (Includes training materials, refreshments and lunch)
*There are only 10 places available on this course and places are offered on a first come first serve basis. Payment must be made in full before the course date.
Here is what previous attendees of the course thought of it:
“PR on a Shoestring is an excellent course I really enjoyed it and learned a lot. The more I think about it, the more I feel I got from it – it takes a day or two to absorb all the information!!
I will be recommending to all and sundry.”
Máire Flynn, The Tannery Restaurant
“A one-day fast-track to understanding the main principles of PR and social media in Ireland. Jack delivers a lively and energetic performance, which leaves you enthusiastic about tackling your own PR objectives. I also enjoyed the mix of theory, practical case studies, group feedback and videos – great course!”
Elaine Watters, Elaine Watters Photography
“The day was very informative, helpful and made public relations a lot clearer and more structured in my mind. I really enjoyed the practical exercises – they really got me thinking ‘outside the box’.”
Franziska Fehr, Progressio Ireland