Marketing your Restaurant
Increase sales through more effective marketing
|Tuesday 21st March||Dublin||Buswells Hotel, Molesworth Street, Dublin 2|
|Thursday 30th March||Cork||Ambassador Hotel, Military Hill, St. Lukes Cross, Cork City|
|Tuesday 11th April||Galway||Maldron Hotel, Sandy Road,, Headford Road, Galway|
|Tuesday 25th April||Limerick||Limerick Strand Hotel, mEnnis Road, Limerick|
Through funding from Skillnets, the Restaurant & Hospitality Skillnet is delighted to bring you a one day marketing course.
Aim & Objectives
This workshop will help you devise a Marketing Action Plan for your restaurant and bar for this year and next. Most restaurants don’t have a plan of action and are mostly reactive rather than proactive. In many cases the person allocated the responsibility for implementing the marketing activities has little or no experience of marketing.
Once the key marketing activities have been devised – based on clear objectives and goals – the challenge then is to implement them on a budget and in the most effective way possible.
During this day of marketing you will understand marketing, learn how to devise and implement a Marketing Action Plan and understand the importance of effective and low cost marketing activities like social media. The course will be very interactive and challenging!
The session will be for a full day and will include:
- Understanding the difference between marketing, selling and customer care
- Undertake a Marketplace Analysis – use P.E.S.T.L.E. and S.W.O.T techniques
- Set marketing objectives and goals
- Learn about the different marketing strategies
- How to devise an Action Plan
- How to carry out market research to understand customers’ needs
- Understand the most suitable marketing activities
- Select and devise logos and brand strategies
- Use of brand on menus, price lists, printed material
- Identify your USP and communicate it to customers
- Websites and digital marketing
- Social media strategies and tactics = Facebook in particular
- Devising price strategies for meals and functions
- Set a marketing budget
- Upselling tactics for staff
- Use of email signatures, enewsletters, and printed material
- Set up tracking systems for function enquiries
- Delivering a unique and effective selling message for the firm
Each participant will devise a Marketing Action Plan which will be implemented on their return to the office. The structure of Marketing Action Plans will be explained and can be used for years to come
Complementary analysis of marketing and sales material
Participants will be invited to bring material they use and it will be discussed
Book your place here or call the office on 01-6779901
“I just wanted to follow up to let you know how much I enjoyed the training for the course run by RAI. It was different to any training I’ve had previously and very helpful.” Joanna Twamley, Communications Assistant Dunne & CrescenziTestimonials Here is what recent participants said about his course –
Marc kept me “engaged”, he was entertaining and informative”. Lindsey Madge, Fallon & Byrne
Tadhg Kennedy, Owner Jack Whites Inn, May 2016 - “When we started with Marc we were no. 28 on Trip Advisor for Wicklow Restaurants and Bars and after a few training sessions we got up to no. 8. Every staff member, including the chefs have been through the “Delight and Upsell” course. It is very noticeable now in the comments by visitors on Trip Advisor that staff have made an impression and many get named which is very positive and rewarding for staff!”
“Thanks so much for the session yesterday. It certainly went above my expectations and myself and Simon are excited to start using some of the tools you taught.” Carolanne Rushe Sweetbeat Café Sligo
Marc Thornton, MMII Grad., F.I.H.I.
Marc is managing director of DTA Marketing, a well-established Marketing and Training consultancy in Dublin. Prior to joining DTA Marketing he held senior marketing positions with Superquinn, Securicor, Deloitte and AIB. He was elected a Fellow of the Irish Hospitality Institute. He regularly gives seminars on marketing, selling and customer care. He has assisted over 400 companies with their marketing and addresses over 2,000 people annually at conferences and workshops.
He has trained award winning hospitality and travel team as well as being the consultant to the winning Customer Care team at All Ireland Marketing Awards. Marc has written many articles for business publications (Sunday Business Post, Business Plus, Sunday Tribune etc) and has published a book called – “Winning Lifetime Customers”.
He has assisted many properties in the hospitality sector in Ireland and is a regular presenter at Skillnet workshops. See www.dtamarketing.ie for more information.
“I just wanted to follow up to let you know how much I enjoyed the training on Monday in Stephen’s Green Hibernian club for the course run by RAI. It was different to any training I’ve had previously and very helpful.” Joanna Twamley, Communications Assistant Dunne & Crescenzi (2nd Mar 2015)
Marc kept me “engaged”, he was entertaining and informative”. Lindsey Madge, Fallon & Byrne (25th Mar 2015)
“Very good upbeat session – encouraging participation” Damien Cashlin, Vagabond Tours (27th Mar 2015)