The joint initiative “Kid Size Me” from the Nutrition & Health Foundation and the Restaurants Association of Ireland aims to give children access to more healthy options when dining out.
Parents are regularly bringing children out to eat and searching for the best value, and the Kid Size Me initiative will help restaurants provide this. By making child-size portions of adult meals available in addition to standard kids’ menus, participating restaurants will give more value to their customers and combat Ireland’s childhood obesity problem. When a member signs up to the Kids Size Me initiative, they are given a list of guidelines to shape a child-friendly menu. The restaurant can then send in their sample kid’s menu and be issued a Kids Size Me certificate.
Reasons to participate in this initiative include:
- 98% of parents want child size portions of adult meals to be available in restaurants.
- 52% of parents brought children out to eat at least once a month.
- 53% of children already eat from the adult menu, but this leads to overeating due to the large portions.
- The top choice for children’s menus was “child size portions of adult meals”.
- Value and portion size are intrinsically linked, so parents can see the value available through children’s meals.
- 55% of parents spent €5-€7.50 on a child’s meal and 32% spent €7.51-€10. Most believed this was worth the money.
- 1 in 4 nine year olds in Ireland are overweight or obese.
By participating in the Nutrition & Health Foundation and Restaurants Association of Ireland’s initiative, “Kids Size Me,” restaurants have the opportunity to create additional value on their menu through child-sized portions of healthier adult meals. There is clearly a demand for what this initiative proposes, as well as value for restaurants and their customers.