Wed 04 Jan 2012 - The Irish Restaurant Awards 2012 - Reader Offer in Association with Sunday Independent LIFE Magazine & Santa Rita Wine
Please see details with regard to an upcoming promotion we will be running throughout February in Association with the Sunday Independent LIFE Magazine and Santa Rita Wine to launch THE IRISH RESTAURANT AWARDS 2012. It is an excellent opportunity for you to drive footfall in February and we would encourage you to get involved. It is important that you read the information below and confirm your participation before TUESDAY NEXT 10th JANUARY by replying to this email or mailing suzanne@rai.ie
Testimonials
‘Saba has participated in the 20% Sunday Independent reader offer for the last three years and we can say that it is worthwhile. It is an inexpensive form of marketing and PR. Customers call and ask are Saba in the offer, yet to be honest we never get an avalanche of vouchers. We feel it has always helped increase footfall at a quiet time of year and it highlights Saba in terms of PR exposure with a free listing in the Sunday Independent and excellent online exposure through www.irishrestaurantawards.com
Paul Cadden, Proprietor, Saba, Dublin
‘I have participated in the 20% Sunday Independent reader offer for the last three years. It has always proven to be really successful in terms of increasing footfall in February by an average of 10-15% It is also really good in terms of pr exposure with a free listing in the Sunday Independent and excellent online exposure through www.irishrestaurantawards.com I would encourage fellow members to participate’
Brian Fallon, Fallons of Kilcullen
DETAILS A consumer promotion, offering the consumer 20% off the A la Carte Menu and ‘SANTA RITA’ wine. The promotion will run from the 1st February – 29th February 2012. The promotion will be promoted through the Sunday Independent LIFE Magazine and through ourselves, The Restaurants Association of Ireland. BENEFITS OF GETTING INVOLVED Ø REACH YOUR TARGET AUDIENCE: The offer will be promoted through the Sunday Independent LIFE MAGAZINE and LIVING SECTION on January 29th, February 5th and February 12th (Readership Figures 971,000) Ø FREE ADVERTISING: As a participating Restaurant you will be listed in the LIVING SECTION of the paper for one week at no cost in addition to a listing on www.irishrestaurantawards.com for three weeks running. Advertising Value of the promotion is valued at €87,000. Ø ONLINE ADVERTISING: The promotion will be promoted via www.wheretoeat.ie (10,000 visitors per month 2011) and www.rai.ie (9,000 visitors per month 2011) and www.irishrestaurantawards.com (2,000 visitors per month). It will also be heavily promoted via our social media Ø DRIVE FOOTFALL: Drive footfall for the month of February Ø DISCOUNT ON PURCHASE PRICE OF SANTA RITA WINE. details below For further information or to participate please contact Suzanne@rai.ie tel. 01 - 6779901
Source: RAI
