Deliveroo has revealed that ‘Marketplace+’ is the company’s next step to becoming the definitive food company. Having built its own extensive delivery network of 35,000 riders worldwide (900 in Ireland), that bring amazing meals direct to customers’ doors, the platform will now also host restaurants with their own individual delivery service through a service called Marketplace+.
These businesses will have the option of delivering to customers using either their own riders or Deliveroo’s rider network, allowing them to fulfil more orders at peak times, increase delivery speed and extend the time-frame where they are able to offer delivery services. This move will not only be benefit customers who will have significantly more choice and service options but also businesses who will be able to choose for themselves how best to offer delivery.
From July 2018, customers with the Deliveroo app will be able to see both restaurants who make use of the ‘core’ delivery network and restaurants using their own delivery service.
This will result in:
- A fifty percent increase in the number of restaurants available to customers. Deliveroo currently works with over 500 Irish restaurants who use Deliveroo’s network of 900 riders. By expanding to include restaurants who will also deliver orders themselves, Deliveroo predicts 250 more restaurants will be available on the app by the end of the year.
- A large expansion of the areas Deliveroo operates in. Deliveroo is set to expand further across Ireland by introducing this new service and working with many more restaurants.
- New customers for existing restaurant partners. With more restaurants available and more customers opting to use the Deliveroo service, a wider population will be exposed to Deliveroo’s existing restaurant partners, resulting in increased sales.
Deliveroo is only able to start offering ‘Marketplace+’ thanks to its 35,000 strong network of riders globally. This core service led to a 650 percent growth globally in 2017.
As well as Ireland, this new service will launch in the UK, Italy, Belgium, Netherlands, Australia and Hong Kong. In time, Deliveroo will roll out restaurant delivery alongside its core service across all markets in which the company operates.
Commenting, Deliveroo CEO and co-founder Will Shu said:
“Deliveroo’s growth is matched only by our ambition. Today we are unveiling the next big step in our plan to offer customers an even greater choice of restaurants, at a greater range of prices while continually improving service. That’s why we introduced delivery-only kitchens, bringing new, exciting restaurants to new areas. It’s why we invested in new restaurant brands to boost innovation, and it’s why today we are giving restaurants with their own fleets of riders the chance to be on our platform and to use our rider network whenever they need it.
“This is a major development for the company that will mean thousands of new restaurants delivering new orders to new customers and it’s part of our mission to become the definitive food company.”